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What is Responsive Design?← back
If you've ever opened a website on your phone, only to become frustrated about tiny fonts and inability to navigate freely, then you understand the need for responsive design. The emergence of mobile browsing and tablets has brought on new challenges for designers and increased the need for responsive mobile browsing.
Responsive design achieves this through easier reading and a minimum amount of resizing, panning and scrolling around the site. Designers and agencies are familiar with responsive design by now, but putting it in plain terms can help you determine if a responsive site is right for your organization.
Responsive design allows for…
Accessibility- Developing a website that is responsive allows for users to navigate your site on any device, such as tablets, phones and computers. But accessibility is more than creating a design that translates well to other devices, but the site must be easy to read. This means not only coding the responsive site for simplicity, but with a manageable design in mind.
Creating an accessible responsive design also means remembering to create a design that people with disabilities can access. Testing might involve using a screen reader so vision impaired individuals can understand what your site has on it and testing the functions so people with motor disabilities can navigate with little to no difficulties.
Usability- Responsive design is generally low maintenance for content changes. Changing content on one device fixes it for all devices. When you have a site with fast-changing content, such as a news site, this can be a great advantage. This factors into the site's usability because it saves you both time and money from having to update content on different versions of your website.
Responsive design not only allows for a site to be easy to use for humans, but for search engines as well. The simplicity behind responsive design allows search engines to crawl sites easily for keyword phrases that are relevant to what is being searched. Responsive sites are also uniform, so search engines have an easier time determining what content is important.
An important component when considering a responsive site is that it must be user-friendly. When a responsive design goes live, one of the most important questions to ask is: Does everything work the way you want? Testing prior to and during the initial stages of the site launch allows for us, as well as the client, to challenge the design and work out any kinks.
Adaptability- A major component of responsive design is its ability to translate between numerous browsers and devices, making it adaptable as technology changes. Having an adaptive design allows users to visit your site no matter where they go.
Rather than only visiting the website on a desktop computer because the site is only navigable there, traffic can come in from phones, tablets and computers. As a result, bounce rates can be lower and conversions higher when you incorporate a responsive design.
Responsive design might not work for everyone, and it's better to consider it on a case by case basis. However, responsive design can be a sleek solution to a problematic site. Responsive design might help your bottom line and drive more traffic through easier search engine crawls, users visiting on a variety of devices and easy browsing no matter what format they view. As mobile computing becomes increasingly popular, so does the need for responsive design.
Think responsive design is just what you need? Contact us to talk about your project.