Our Blog.

Imagery was recently chosen to revamp the website for Dunn’s Sporting Goods, a hunting outfitter store in Missouri with an international presence, as well as develop and launch their mobile site. Dunn’s is not a new client to us – we have done numerous print pieces for the sporting goods store, as well as creating their full e-commerce website to attract a presence beyond their existing locations.

Updated Website

The revamped website included new functionality such as the ability to search by brand and a lightbox when product is selected for viewing. We redesigned the website to be scalable for more browsers and eliminated whitespace with masonry functionality we inputted. 

In the back end of the site, we added the ability for the client to choose more than one category for products; change order statuses; add tracking numbers to customer orders for better service; and allow for the client to select items as clearance item. Brands are now alphabetized automatically when new products are added, which improves the site’s organization as a whole.

Mobile Website

Dunn’s new mobile website allows for customers to call, contact Dunn’s via email, view store locations and order products with a touch of their screen. Products are first viewed with an image and the product title, and then leads to a detailed page with pricing that allows you to add items to your cart and order as a guest or a returning customer. The back-end functionality gives the client the ability to choose mobile specials, creating an enhanced user experience and separates the desktop specials from those specific to mobile.

The revamped site and mobile website have only been live for a short time, but they are already earning praise - including from our client.

The Imagery team did a great job with this project. We appreciate all of the hard work that went into functionality and aesthetic changes to the desktop site. Plus, the addition of the mobile site will be an asset going forward with our company. It’s easy to use and makes ordering easy no matter where you go. A big thank you to Imagery for tackling this project!

-Lauren Dunn, Dunn’s Sporting Goods

We are thrilled with the outcome of changing Dunn's website and creating the mobile site, and we look forward to working with Dunn’s Sporting Goods again in the future.