Read the latest about Imagery clients and our perspective on the world.
New Year. New Look.← back
At Imagery Marketing Group, we're starting 2013 strong with new branding and a new look. We wanted a different way to show what we do, so a new logo and tagline, as well as the launch of our responsive website, complete this process.
The goal of our new logo was not to change it completely, but present it in a way that tells clients more about what we do. Even though we kept our traditional logotype the same, the logo is paired with four red panels to represent everything from direct mail and collaterals to POS and web media. All of these ideas and design elements come together to create Imagery.
Our objective was to give the Imagery identity a more progressive, dimensional look that better mimics both our print and digital capabilities, as well as our forward-thinking strategy for the future.
Our new tagline, "Creative That Moves," was chosen because of its multiple layers and meanings.
Since we specialize in direct mail, our work literally moves through the mail and into the homes and businesses of our targeted audiences.
The websites and emailers we develop also move through the digital space, reaching people by way of computers and mobile devices.
The creative that we develop is designed to move both products and dollars for our clients as well.
Finally, images have a way of reaching people on an emotional level. Imagery causes individuals to remember past experiences or specific situations. Research has shown that advertising is most effective and memorable when it creates an emotional response from the viewer. This is why we strive to create communications that move people - telling a story through fresh ideas and good thinking accomplishes this.
Want to know more? Contact us about your project today!