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Custom Trifecta Approach Creates Brand Awareness for Noctova Sleep← back
Imagery Launches New Website & Brochure for Noctova Sleep
At Imagery, we get excited about the opportunity to help introduce a new brand to the marketplace. Recently, our experienced team of designers, developers and account managers helped our client, Mattress Source, launch new products under the Noctova Sleep brand. Noctova Sleep offers a variety of sleep solutions (i.e. mattresses, pillows, and mattress protectors) with a focus on wholesale distribution.
There were several integral steps Imagery took to help the client’s vision come to fruition. Specifically, three key endeavors were pursued to ensure Noctova had quality product communication for their offerings to present to market.
First we examined the needs of the client in regards to their online presence. Noctova’s quality products and reasonable pricing begged for a responsive website design that was accessible. They needed a spot where customers and vendors could go to simply find what they were looking for.
Imagery created a space where customers could clearly review Noctova’s product details and decide what best suited their needs. In addition, Imagery created a vendor login where vendors could get reliable, consistent resources to advertise their products. So things like product images and print pieces (like price tags) could now be found in one place, ready for display.
Streamlining communications for both vendors and consumers is an invaluable part of the sales conversion process. If consumers can easily find what they need, no matter where they are or what device they are using to do their research, the hard part is over. Making your product information readily available for consumers to view helps create a positive user experience which creates an environment ripe for conversions.
2. Noctova Sleep Brochure
In addition to creating an informational, responsive website for both the consumer and vendor, our team also designed and managed the printing of a comprehensive product brochure. The details of this brochure are impressive. From the buttery-soft exterior to the custom die-cut cover, and all the quality images sprinkled throughout the piece, this finished product is a classy print piece designed to impress.
The front cover has a curved die-cut that mimics the "C" in the Noctova logo and was printed with a satin laminate to give it a soft, silky texture. The logo on the front cover is embossed with a metallic accent to give it a subtle, yet detailed touch. The "C" within the logo is also cut out, which gives the piece a peek-a-boo effect, allowing the yellow interior to shine through.
And the pages inside this brochure contain quality images of all the brand has to offer. All mattresses, pillows, and mattress protectors that Noctova carries are pictured throughout, to accompany the product descriptions.
3. Product Photo Shoot
The finishing touch in this process with Noctova Sleep started at the beginning. From the initial planning stages, our creative team had a specific vision. From every brainstorm or critical thinking discussion, we were building ideas of what the Noctova brand should look like—and quite practically, how the products offered would physically fit (and be displayed) into that larger ideology we were forming.
Our team facilitated and directed a product photo shoot to gather all the shots needed for both our website and brochure designs. The end result is inspiring. The images captured during the session displays the unique complexities each product offers.
The brochure is printed and ready for use in retail locations that will begin carrying Noctova Sleep products. The website was recently launched and has already begun generating qualified leads for Noctova.So, the question is: Are your website and your print materials generating leads for your business? Imagery Marketing Group has the background and experience necessary to help you put your product and service offerings where they belong – in front of your customers.