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Google Algorithm Update Gives More Weight to Mobile-Friendly Websites← back
In February, Google made an unusual move in announcing an upcoming an algorithm update giving websites that are optimized for mobile devices more weight on SERPs (search engine results page) than websites that do not have a mobile site or are not built in responsive design. It was widely thought that April 21st was going to change SERP as we knew it. This “Mobilegeddon” update was going to be bigger than Penguin and Panda combined.
Here’s what we knew going into the weeks before April 21st:
- The algorithm update was going to only affect SERP on mobile devices.
- The algorithm update would take a few days or weeks to roll out.
- Your site was either mobile-friendly or not; there would be no gray area.
And here’s what has been confirmed a few weeks after Mobilegeddon:
- The update affects pages only, not your entire website.
- Google is automatically reprocessing new mobile-friendly pages and websites quickly.
- Mobile versions and responsive web design are equal in mobile-friendly ranking.
- Even if your site is mobile-friendly, high quality content, page titles and meta descriptions still matter in your website’s ranking. In other words, just because your site is mobile-friendly doesn’t mean it will automatically rank higher than nonmobile-friendly sites. All SEO standards still need to be practiced.
You can use Google’s Mobile-Friendly test to check your website and see how Googlebot sees your site.
If you have any questions, or need to update your website to be mobile-friendly, please don’t hesitate to reach out to us at firstname.lastname@example.org or 314-835-0004.