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Mobile Scratch Off Tickets – Bring Fun Technology To Your Email Campaigns!← back
We’re excited to talk about technology we debuted at the TRIB Group Summit in Orlando this February. This much anticipated technology brings sales and promotions to mobile with a new twist on the old favorite – scratch off tickets!
With this technology, your emailers become interactive and your customers more engaged with the brand. The mobile scratch off ticket allows for you to “scratch” a layer off a ticket you open on your phone and use a percentage or dollar amount off revealed in your stores or online. The scratcher ticket can also be opened in web browsers on desktop for recipients that do not have smartphones or who prefer to open links on their computer’s browser.
A few purposes of the scratcher ticket can be to promote sales and giveaways, increase your email open and click-through rates, and retain customers through this unique approach to marketing. In Rent One’s case, the scratcher gave customers a dollar amount off a new rental agreement when ordering online. Customers could access the scratcher through an email campaign in conjunction with St. Patrick’s Day weekend.
Creating a branded scratcher that fits your company’s look while giving customers an incentive to come in the store is just one way we’re experimenting with helping our clients develop creative that moves.
Interested in using mobile scratchers for your business? Contact us!