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Jun 29, 2017
Top 10 Takeaways from the TRIB Think Tank← back
If you were able to join us for the TRIB Think Tank, you know just how much material we managed to pack into a two-day event! For the benefit of both those who could and could not attend, we’re recapping 10 of the most pertinent points discussed during our time together.
1. Facebook provides a platform on which you can truly BUILD YOUR BRAND organically. The social networking service defines brand as “the emotional connection that people make with your business. It is based on everything you say and do as a company”—from the cover photo you select to the way you phrase your promotions. In order to use this awareness-building opportunity to its fullest, quality and consistency are key.
2. Making time to CALENDAR PLAN will forever change how you strategize—trust us! You’ll seriously wonder how you ever functioned without this scheduling approach. It will keep you organized, hold you accountable, enhance your efficiency and help you monitor the effectiveness of your efforts. We highly suggest creating individual calendars for every discipline you manage (web, social media, print, SEO, etc.), making sure to note the budget details that should be associated with each entry.
3. BOOSTING A POST on Facebook is not the same as creating an ad. Boosting is an easy way to put some of your social media budget behind a post you’ve created on your Facebook page. This ensures that a larger percentage of your interested target audience will see your post on their News Feeds. Ads, on the other hand, are a much more advanced form of advertising, complete with call to action buttons and multiple objectives to choose from. Note that ads do not actually appear on the wall of your Facebook business page.
4. When it comes to EMAIL MARKETING, there are two simple truths you absolutely CANNOT IGNORE: We’re operating in a permission-based and mobile-based world now. By only emailing people who have opted-in, you’ll increase your likelihood for engagement, which in turn, will favorably impact the delivery of your messages. Your company’s reputation will benefit as well!
5. DETERMINED TO GROW YOUR EMAIL LIST? Try all FOUR of these approaches:
- Obtain new addresses at your point of sale. Remember to read back the information your customers provide to ensure everything is spelled correctly.
- Launch a register-to-win promotion that requires an email opt-in to enter. (These tend to attract a great deal of attention when promoted on Facebook as well, so this tactic is a win-win!)
- Add an email opt-in field into your online ordering process.
- Create an eye-catching “sign-up and save” incentive for your website.
6. Commit these email marketing best practices to memory.
7. Understand that the rent-to-own (RTO) audience is looking for a RETAIL-LIKE EXPERIENCE when shopping in-store and online. How can you provide this? For starters:
- Condense your online checkout experience. Your rental application shouldn’t double as your complete verification process. Internal team members can always follow-up once an order is submitted.
- Adopt Rent Now. With this online-only program, customers pay JUST $20 down for their first month’s payment on any item.
- Try out a POGO (pay-one-get-one) promotion in-stores. Think of it as the BOGO of the RTO industry!
8. Recognize the benefits of entrusting your creative and strategic needs to a ONE STOP SHOP marketing agency, like us, versus juggling communication and project management with multiple companies. A one stop shop is a 360 degree solution, offering expertise in multiple disciplines!
9. When interviewing an agency, DON'T HESITATE to ask several questions. Here are just a few we recommend:
- Can you provide an example of a report I will receive that communicates my results?
- How will you use analytics to shape future strategy?
- Can you provide visual and verbal examples of your successes?
- Will we be able to update our website ourselves?
10. Create an attractive CAREER WEBSITE. This will positively build upon your company’s brand and reputation as a great place to work! (Plus, your HR team will be eternally grateful!)
If you have any questions or would like to discuss these tips further,
contact Kelly Martin at 618-214-2080.
contact Kelly Martin at 618-214-2080.