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Questions to Ask Yourself Before Revamping Your Logo← back
Humans are stubborn. When we are set in daily routines, become accustomed to a meal plan or like to dress a certain way, we have a hard time changing it. Do you remember the last time something threw a wrench in your predictable schedule? It’s not a fun feeling.
Likewise, it can be hard to change your logo when it has gotten stale. Even though change is painful, there are many valid reasons why you must change the design. Some questions you might ask yourself include…
“How Has My Business Changed?”
Getting a logo design facelift doesn’t have to be painful and it may actually be necessary as your business has evolved over time. Perhaps your brand has incorporated something new, such as offering new services or using new colors in your brand standards. Maybe the change you want to make will be more effective with your message going into the future. Whatever the case, the logo should reflect your business and adhere to consistent brand standards. If it’s not doing the job now, then it’s time to reexamine it.
Scott’s Power Equipment’s new logo, tagline and illustration of the owner better reflected the company’s changing personality and attitude. The company still uses these elements today as part of their branding.
“Why Don’t I Like My Logo Anymore?”
It’s unlikely you woke up one day and your logo suddenly bothered you. What’s probable is that, over time, your design became less appealing from not only your own thoughts about it, but from comments others have made. Depending on your past budget, you might have been forced to design it yourself and knew, in your subconscious, it needed to change at some later date. That nagging feeling in your gut might be telling you that now is the time to alter your imagery.
Changing your logo might be something that feels uncomfortable, but going with that gut feeling and making that change will put your mind at ease and make your brand better overall. Evaluating your existing budget can help you decide if changing your logo is a worthy investment.
“How Will the Change Affect My Business?”
It is important to consider how your logo change might change your brand. For example, if the change is drastic enough, you might have to change other marketing materials, signage and displays at your location. This change could come at a cost to you, so determining the value a new look can bring is a strong consideration any business owner needs to make.
Rent One is a good example of a client that has expanded its locations. As a result, the company has had to rebrand the stores with new signage outside, posters inside and new POS kits to better equip the staff for customer demand. The new marketing materials at locations the company acquired brings the brand’s recognizable logo and benefit points to customers.
“How Will I Transition Customers to the New Look?”
If your logo change is subtle enough that customers can still see your brand in the new look, you might not have any trouble transitioning them. However, if the design change leads to changing your colors and logotype, you might need to find a way to transition customers into your new appearance.
Some ways you might do this include slowly phasing out the old logo through direct mail materials; announcing the change on your site and social media profiles; or running a promotional discount as part of the announcement, which includes showing both logos next to one another to show the transition. Your customers can, in this way, adapt to the new look and embrace it as they have your company as part of their lives.
Contact us today to talk about changing your company logo for the better!