Finance with flair.
Uncover the design ideas developed for a local wealth management company.
Brochure / Stationary Kit / Website / eNewsletters
With only a logo design to start, Panoptic needed a well-developed strategy to differentiate them both conceptually and aesthetically. The company wanted to stand out from the usual wealth management companies and have a fresh, hip look that catered to that need. To do so, we created a brochure, stationery system, and website inspired by their new logo that extended beyond the realm of traditional financial planners.
The brochure contained die-cuts and panoramic images that allowed for a more innovative design. The modern, bright color palette was chosen to take advantage of a clear space within the industry that Panoptic could own.